PPC Ads: Are Your Top Performers "Performing" Their Desired Duty?

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Here’s a new spin on an old saying for all you search engine marketers, “You can lead a person to a website, but you can’t make him (or her) buy!” Google considers ads with the highest Clickthrough rates, CTR’s, as “top performers”. CTR= Clicks your ad receives ÷ Number of times ad is shown But are [...]

More... (http://onlinebusiness.volusion.com/articles/ppc-advertising-tips/)