admin
03-28-2007, 10:30 PM
A long time Volusion customer asked me a very open-ended question recently. He wanted to know how he could increase sales. I quickly wrote out a few points and decided to add them to our blog in case it could help someone else. 1. Website design is a big area of opportunity. Online shoppers quickly size up a website based on its design. If the site looks cookie cutter and unpolished, the customer could choose to purchase from a competitor’s site with a similar price for no other reason than the website design. A nice website design evokes trust, confidence and value in a shopper’s mind. 2. Check your pricing against your competitor’s products. If your competitor’s are selling the same items at a lower cost and you are not able to display additional value, then you’ll most likely lose that sell. This is something that needs to be checked constantly. 3. Run some promotional specials – people love sales. How many times have you heard a friend say, “It was on sale, I had to buy it!”? These specials can be in the form of a monthly sale, weekly
More... (http://onlinebusiness.volusion.com/articles/how-to-increase-online-sales/)
More... (http://onlinebusiness.volusion.com/articles/how-to-increase-online-sales/)