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03-28-2007, 10:30 PM
13.2 seconds As per Gordon Hotchkiss, President and CEO of Enquiro Search Solutions, Inc that’s how much time you have to convince visitors once they are on your landing page that they are in the right place and on the right site. Landing pages are the pages that prospective customers arrive on after clicking on a link or URL sent to them in promotion emails or to which ad banners are linked. Ad banners and promotional emails are used to generate interest about the product and get the users to take action. However, landing pages are the place where visitors are converted to paying customers.
More... (http://onlinebusiness.volusion.com/articles/effective-landing-pages/)
More... (http://onlinebusiness.volusion.com/articles/effective-landing-pages/)