E-mail Marketing to Existing Customers: Six Reasons Why It Works

[admin]

Email marketing is one of those online marketing techniques that inspire bouquets and brickbats alike. It has its admirers and it has its critiques. Some people love it while others don’t. However, the one thing that is certain is that it arouses comments from everyone within the field. Anyone worth their salt in the Internet marketing world is well aware of the benefits of email marketing and spends considerable time and effort exploring the various options available.

More... (http://onlinebusiness.volusion.com/articles/email-marketing-to-existing-customers/)

[JKL]

I have to agree. We sent our first letter using intellicontact last week. The night we sent it out our sales were up 338% and then for days after we were showing big increases. Our next one goes out today!