Identifying Paid Listing Results on Search Engines

[admin]

Although paid listings are displayed in different areas of a Search Engine's results page than organic listings, most consumers do not readily distinguish the two. The big difference (especially to online advertisers) is that when you click on one type of ad- someone is paying for it. Paid results can be implemented and adjusted rather quickly (via Search Engine Marketing/ Advertising), while organic listings are more of a long term result of a site's efforts (gained

More... (http://onlinebusiness.volusion.com/articles/identifying-paid-listing-results-on-search-engines/)

[jeowind]

just my .02 here: At least once a week, we get a phone order who says "you guys were #1 on XYZ serach engine!" It is almost always one of our PPC ads